We surveyed hundreds of people to find out their top reasons for going vegan; number one on the list is the reduction of animal cruelty. For most people we spoke to, living a vegan lifestyle is all about the animals!

It’s like a rabbit hole.. once you get into Veganism for one reason or another all the reasons make themselves clearer.

Veganism is all about compassion.

Veganism is all about health and wellbeing.

Veganism is all about being the best we can be.

Check out our article What does Veganism mean to you?